Rich Data Corporation Helps Drive Value for Midea Smart Home Customers via APP Channel Innovation

Artificial Intelligence Recommendation Engine is deployed for Midea Smart Home Meiju APP in China

SYDNEY, Australia – December 2017 – Singapore-based startup, Rich Data Corporation (RDC), has deployed a personalised Artificial Intelligence (AI) product recommendation engine within the Midea Meiju APP, as part of a 5-year strategic partnership with Midea Smart Home, a division of leading global home appliance provider and Fortune 500 company, Midea Global.

Leveraging AI, the RDC technology delivers Meiju APP users with highly accurate, individually tailored purchasing recommendations based on previous purchase history and advanced machine learning algorithms. The recently launched project signals the first success in a long-term partnership to help Midea’s Smart Home division focus on customer-centricity, leveraging data and artificial intelligence capabilities and supporting the company’s ongoing APP channel innovation.

“The Midea Smart Home team is changing the conversation with our customers and providing them with products and services that are highly relevant for their daily life via our Meiju APP,” stated Mr Qiang Li, General Manager of Midea Smart Home. “RDC’s ability to add intelligence to our deep reserves of consumer data, and their rapid deployment of AI technology enables us to service and engage our customers in a more personalised and meaningful way.”

Ada Guan, CEO of Rich Data Corporation stated, “We are thrilled to be working with such a prestigious, global brand. We look forward to helping Midea Smart Home to work towards their vision of creating a better living experience for consumers. We believe Midea will set smart living standards for millions of homes globally, and AI and high quality consumer and household profile data will play a key role in achieving this vision. This project is the first step in an ongoing journey with Midea Smart Home towards this goal.”

The RDC Recommendation Engine is currently live for all 3 million Meiju APP users within China. The partnership also marks RDC’s entry into the Chinese market, furthering the company’s expansion into the Asian region.

About Rich Data Corporation

Rich Data Corporation is a global data science and AI focused company, specialising in adding intelligence to consumer data at scale. RDC products and services enable companies to source, manipulate and use data to solve business problems and enhance opportunities, with global success in areas of consumer profiling and credit decisioning. RDC has established operations in 5 countries, and currently have platforms live in China, Singapore, Canada and Vietnam.

About Midea Global

Midea is a leading global player in consumer appliances, Heating, Ventilation and Air-Conditioning (HVAC) systems, Robot, and Industrial automation systems. Midea is committed to build a better life by adhering to the principle of “Creating Value for Customers”. Midea has now established a global platform of more than 200 subsidiaries, 60 overseas branches and 10 strategic business units. Midea is also the principal shareholder of KUKA with controlling nearly 95% stock. In 2016, Midea ranked 481 in Fortune Global 500, with revenue of RMB 159.0 billion and nearly 130,000 employees. Midea is listed on China’s Shenzhen Stock Exchange (000333.SZ). For more information, please visit:

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